Let’s face it, Kanye West has blown a lot of people away with the release of “Love Lockdown” and “Heartless” from his upcoming album 808s and Heartbreak. In case you haven’t heard it yourself, you can download Heartless for free.

This new album has already caused a lot of buzz as people have been commenting on the heavy usage of Auto-Tune and the dark vibe. Whether you like the tracks or not, there is no doubt this album is going to be unlike anything he has ever done before. In the “Heartless” video, Kanye is focusing on the visual aspect. Teaming up with Hype Williams, Kanye and crew have released the video, featuring a new animation technique called rotoscope. Take a peek and then give us your thoughts.