Thursday October 3, 2013 3:49 pm
Lady Gaga to Headline YouTube Music Awards
Lady Gaga will headline the first ever YouTube Music Awards.
The "Bad Romance" hitmaker will join Arcade Fire and Eminem on November 3 at the inaugural event which will honor artists who have shared their work through the popular video-sharing website.
"It's our chance to really celebrate the artists and the songs that have become hits on YouTube over the past year," said YouTube's vice president of marketing Danielle Tiedt.
There will be a number of performances taking place across the globe - including Seoul, Moscow, London and Brazil - before a live 90-minute show which will be streamed from Pier 36 in Manhattan, New York City.
Director Spike Jonze - who has worked on videos for a host of top artists including Weezer, P. Daddy, the Chemical Brothers, Bjork and R.E.M. - has been cast as creative director for the production and is looking forward to working with the talent. "Instead of bands performing to an audience on a stage, we're going to have a warehouse with all these different sets and try to make live music videos throughout the night. The idea is let's get a bunch of interesting artists together and have a night that's all about making things," he said, according to the Los Angeles Times newspaper.
Executive producers include VICE Media and Sunset Lane Entertainment while Rushmore star Jason Schwartzman will host the extravaganza.
- Related Tags:
- arcade fire, award shows, awards, directors, eminem, hosts, jason schwartzman, lady gaga, music video, music videos, performances, spike jonze, youtube, youtube music awards
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