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Thursday May 31, 2012 12:23 am
Florence Welch’s Dream Director
Florence Welch says having David LaChapelle direct her new video was a dream come true.
The Florence + The Machine singer is a lifelong fan of the acclaimed artist, director and photographer and had "fantasized" from the minute she wrote "Spectrum" that he would work with her on the promotional film to accompany the track.
"It was a complete dream to work with David LaChapelle. I collected his books as a teenager, and I fantasized that he would direct the video for 'Spectrum' from the moment the song was written. I still cant believe it actually happened, and I'm completely overjoyed that he felt such a connection with the song," said Florence, who appears in the video as an Egyptian queen presiding over a troupe of ballerinas.
The admiration is mutual as David - who co-directed the video with John Byrne - hailed the track as a "modern classic" that allowed him to create a visual spectacular.
"It's a beautiful song that really touched me and inspired me to create imagery that matches its power. 'Spectrum' is free of scepticism, irony, and the coldness one finds in a lot of contemporary popular music. It's the opposite - full of light, positivity and authentic joy. I hope that I can do justice to this moving modern classic," he said.
The Spectrum/ Breaking Down EP is to be released on July 8th.
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- david lachapelle, directors, florence and the machine, florence welch, john byrne, music videos, spectrum
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